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Enabling the future through modern technologies

Start Forsch


We merge science & practice

The future of work is becoming more digital and virtual. The new technologies will have an impact on our cognitive abilities. To investigate the effects on learning and the transfer of knowledge and competence in the working world of tomorrow, we are working closely with renowned research partners. 

The goal is to use innovative technologies, such as augmented and virtual reality or artificial intelligence, to develop enhanced interactive storytelling tools that will help us learn faster and more efficiently in the future and how we qualify employees tomorrow!

Our Research Partner

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Human-Centered Creation and Evolution of Digital Twins in Process Engineering

Research Programme

"Information and Communication Technology" of the Free State of Bavaria


VDI/VDE Innovation + Technik GmbH


January 01, 2021 to December 31, 2023

Technology University of Munich

Augmented Reality Research Group, Univ.-Prof. Klinker, Ph.D.

Chair of Automation and Information Systems, Univ.-Prof. Dr.-Ing. Vogel-Heuser

Associated Partner

Advanced Realtime Tracking GmbH & Co. KG

straightlabs GmbH & Co. KG

Wacker Chemie AG

Revolution des Lernens durch Virtual Reality 

Eine wissenschaftliche Studie

Durchgeführt von straightlabs GmbH & Co. KG in Partnerschaft mit Bertrandt AG und META.

Am Praxisbeispiel: XR Trainer - The Others' Thoughts 
Interkulturelle Kommunikation in der betrieblichen Bildung




Der XR Trainer

Tech Boost Summit 2024

Project description

Digital twins and new types of interaction technologies such as mixed reality offer the potential in industrial applications to support human experts in a targeted manner and thus optimise processes. In process technology, both concepts are still in their early stages. Reasons include the need for evolutionary capability of digital twins, special requirements when using devices in the field, and the heterogeneous database. The research project addresses this research gap and investigates the use of AR/VR in interaction with digital twins to enable a new kind of human-centred evolution in the field. For this purpose, existing technologies are investigated and further developed. Furthermore, an information model for mapping relevant data is being developed. A platform unifies the approaches and connects digital twins and experts in the field. The approaches developed will be evaluated at an early stage using practical application scenarios.

Time Leap Investigation (T.L.I)

Trans-medial Immersive Massive Experience

Research Programme

Bundesministerium für Verkehr und digitale Infrastruktur 


Projekte der Computerspieleförderung des Bundes


May 15, 2020 to June 14, 2021

Research Partner 

straightlabs GmbH & Co. KG

Project description

The project is based around the principle of transmedia storytelling and a change in perspective when using virtual reality (VR) technologies. The goal is to create an immersive experience that challenges players of T.L.I. with their own perspectives instead of immersing themselves exclusively as the protagonist, which has been typical for VR games so far.

When a player takes off the VR glasses in the storyline, the protagonist takes control of an android in a past timeline. The person playing thus becomes an android in the real environment and collects information in a fictional reality.

In the sense of transmedia storytelling, a virtual reality with Apps and browser applications is created that accompanies players as they remove their VR glasses. The immersive character of this cross-media gaming experience can be rounded off by an entirely voice-controlled dialogue system in VR which allows for total player immersion into the game world's narrative.


In a not too far away future, the players control the protagonist Ethan Wades in virtual reality (VR), a former member of a cyberterrorism special unit who is in a wheelchair and suffers from amnesia after an unsolved assassination attempt. In an attempt to solve the crime surrounding his person, the protagonist finds a way to obtain information from the past by means of time travel and android technologies. Based on this, he founds the special unit "Time Leap Investigation (T.L.I.)", which gives the game its name.

Mission Impossible

Development of a Blended Learning Simulation Game to promote Tolerance of Ambiguity in the Context of Entrepreneurship Education

Research Programme

Junior Fellowship of the Baden-Württemberg Foundation 




2020 to 2022

Research Partner 

straightlabs GmbH & Co. KG

Zeppelin University Friedrichshafen Institute for Family Business


The "Mission Impossible" project at Zeppelin University, led by Dr. Laura Bechthold, is focused on the development of game-based approaches to promote tolerance of ambiguity (dealing with uncertainty and complexity). The aim of the project is to develop digital, text-based simulation games that confront players with increasingly complex decision-making situations regarding the strategic orientation of a fictitious company over several levels. For use in university courses, the game will be embedded in various interactive elements, exercises and micro-learning units that convey background knowledge about the decision-making situations and solution strategies. In this way, the game becomes a multimedia learning experience. The straightlabs platform forms the interface between the game and the learning units. The students are guided through the learning experience via the straightlabs platform, where they can work on the micro-learning units, record reflections on the game experience and reflect on what they have learned. The project is currently in the development phase. A first prototype is expected at the end of 2021.



Our knowledge in writing

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Extended Reality Training
A Framework for the Virtual Learning Culture in Organisations

Technological advances have already radically changed the way we communicate, learn, work and inform ourselves. Learning is the driver of a competitive society and ensures long-term success. All stakeholders should therefore be prepared to invest in corporate training. This book provides an essential blueprint for innovative xR training, offering the necessary interdisciplinary knowledge along with the right mix of theory and practical guidelines to benefit from the advantages of extended reality technologies.

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Leading and Managing in the Digital Transformation 
An editors' volume on digital transformation 

The editors present the requirements for leaders in the digital age in a scientifically sound and at the same time practice-oriented manner. Renowned experts discuss the digital transformation from different perspectives and provide up-to-date insights and concrete recommendations for action on the following topics:

The upheaval: Digitization in Germany, trends, myths & consequences

The leadership: leadership in the digital world

The change: mastering the digital transformation

The breakthrough: organizational design, recruiting, learning, marketing and digital growth

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Management Decisions
Methods, recommendations for action, best practice 

Together with renowned experts, Peter Niermann and Andre Schmutte provide practical recommendations for management in this fully updated and revised 2nd edition. They describe methods, tools and tactics that are part of the toolkit of successful management.

What distinguishes successful entrepreneurs and managers? How do companies develop and what are the success factors for growth? Decision-makers from large and medium-sized companies (Audi, Telekom, Siemens, Kathrein, DHL, Steelcase and others) explain their experiences and approaches in interviews and case studies.

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Excellent Management Decisions
Methods, recommendations for action, best practice 

Tomorrow's champions are not born overnight. They grow, change, experience good and difficult times. What distinguishes successful managers and entrepreneurs? How do companies develop and what are the success factors for growth? Together with other renowned experts, Peter Niermann and Andre Schmutte provide practical recommendations for management. They describe methods, tools and tactics that are essential to successful corporate management in a transparent, clear and understandable way.

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