GAMIFICATION IN DIGITAL CAR DEALERSHIP
The automotive world is becoming increasingly complex.
Audi has found that interactive learning in dealer qualification will play a crucial role for the future of automotive sales. Their virtual training world simulates real customer encounters and trains participants to deal with them appropriately, while also ensuring that fun is not neglected at any stage.
AUDI – VIRTUAL TRAINING
Learning has to be fun
The rapidly growing need for professional knowledge- and skills transfer in car dealership training drives the trend towards new qualification formats. With the new approach, the learning process should become more interactive.
Gamified virtual training now supplements classic sales training. Audi's virtual training worlds pick up where classic classroom training stopped and reached its limits.
A Virtual Training Scenario for mobile Application
In gamified training situations, the innovative learning approach Audi Virtual Training simulates realistic customer contacts in an interactive virtual world. Digital training in the automotive trade is close to reality, independent of time and location. Audi Virtual Training" was developed specifically for mobile use on tablets or smartphones.
Audi Virtual Training was designed in close cooperation with straightlabs as lead developing agency. Since the release in 2017, more than 100 courses for Audi’s car dealership training have been developed by straightlabs.
What users say!
"The game is demanding and certainly no walk in the park. You have to put yourself in the customer’s position and think very psychologically."
"I had already experienced some of the situations in previous customer talks. Back then, the Audi Virtual Training would have been helpful."