REPRESENTING BRANDS IN A CONVING WAY
Turning Customers into Fans.
With its innovative approach, the Brand Companion App conveys the latest brand strategy content to all BMW Group employees in a relaxed yet efficient manner, aiming to convince customers and business partners positively of the brands. The combination of editorial content, latest articles and the gamification approach in form of interactive single-player and multi-player quizzes make the multibrand app to an enduring valuable knowledge tool for employees and partners of the BMW Group. The Brand Companion App is used as a standalone medium as well as an integral part of brand training and other qualification programs.
The Brand Companion App was awarded with the Red Dot Design Award 2021 for its outstanding performance.
The BMW Brand Companion App aims to provide all employees - who represent the BMW and Mini brands - with relevant knowledge on the subject of brand-specific behavior in order to convince customers and business partners positively of the brand in every contact.
Build understanding of Brand and Customer.
Brand Behavior only takes effect if employees put themselves in their customers' shoes and act like them.
The app includes content on:
Customer-centric brand behavior
The customer of the future
Key customer service principles
Relevant drivers to meet and exceed customer expectations.
BECOME A BRAND AMBASSADOR
Set impulses, expand view and inspire
The awareness of a brand is influenced by brand-typical behavior. BMW and MINI, two brands whose values and identity are communicated to the outside world on a personal level by the Brand Behavior Companion App.
TECHNOLOGY & SECURITY
Cloud Computing Made in Germany
With its award-winning look and feel, the Brand Companion App goes far beyond what a website is able to do. The app uses our business gaming platform that ensures as managed service 24/7 availability for more than 100K users, with security and privacy being top priorities for the BMW Group.